19 years of working in digital marketing has given me the opportunity to advise clients and individuals on a wide variety of topics that include:
- Designing and driving acceptance of data-driven strategy and analytics frameworks.
- Generating and inspiring creative storytelling and integrated marketing programs.
- Leading adoption and growth of search marketing campaigns both paid and organic.
- Linking technical, product, and marketing roadmaps to continuously improve and refine customer value and go-to-market planning.
- Educating teams on enhancing user experience, optimizing conversion paths, and increasing user satisfaction.
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Audiences
- Niche Audiences
- Software:
- Developers: Desktop, Web and Mobile/Native
- Technology / IT decision-makers
- Construction:
- Contractors, project owners, engineers, architects, public works officials and building product manufacturers
- Legal:
- Lawyers, Law Firm Administrator, Paralegals
- Ski & VRBO:
- Skiers, Snowboards, Families, Groups
- Software:
- Segmentations
- Business
- Business-to-business
- Business-to-consumer
- Business-to-employee
- Business-to-Manager
- Government
- Business-to-government
- Government-to-Business
- Government-to-Citizen
- Government-to-employees
- Government-to-Government
- Business
Tools & Software
- Adobe Creative Cloud:
- Content Management Systems (CMS):
- SEO / PPC:
- Social Media Management:
- Web Analytics:
- Marketing Automation Tools
- Marketo, CoreMotives, Eloqua, Constant Contact, MailChimp, and ActiveCampaign
- CRM’s:
- Microsoft Dynamics, Siebel, Salesforce
- Scripting:
- HTML, PHP